identify the target audience for a particular media campaign and decide how best to communicate to that audience
keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
monitor buying strategies
liaise and build relationships with clients and media sales companies
negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising
work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved media plan
communicate with media sales people to adjust media schedules in response to audience figures
book individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts
Expectations
Self- learner and problem solver. We can guide and teach you but we cant always train you since many paid marketing platforms launch updates regularly.
You should take initiatives and should be pro active to identify problems & trends
You will manage a number of campaigns and work with a wide range of clients or internal stakeholders, giving you more options but challenging you to balance a busy workload and meet tight deadlines.
You'll work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign.
A good understanding of how PPC fits in to the wider area of digital marketing
Knowledge of Microsoft excel and data manipulation
Strong analytical skills
A good level of mathematical ability
The ability to think creatively
Excellent attention to detail
The ability to think strategically and develop innovative marketing strategies
Creative writing skills
The ability to present information effectively to a range of audiences
