We turn your Ads into Growth Engine of your Brand

We're not focused on you — we're focused on your customers

Let's partner up. We don't just run ads — we convert them into the growth engine of your brand. AI-powered omnichannel funnels built to reach your customers at every touchpoint and scale your brand profitably.

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Free 30-min strategy session · No commitment

Campaign performance↑ 34% this month

8.7x

ROAS avg

$87M

Revenue

1.2k

Brands

Google

9.2x

Let's partner up and scale your brand

Your customers are already out there. Every month without the right funnel is revenue they're spending elsewhere. Book your free Audit Call — let's turn your ads into the growth engine your brand deserves.

Afraid of stagnant growth? Hit a revenue plateau? Next Meta update worrying you?

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Resource Hub for Marketing Leaders & Brand Founders

Make Smarter Growth Decisions

Playbooks, frameworks, whitepapers and reports built for marketing leaders and brand founders who want to scale with clarity — not guesswork. Real tools from 1,200+ brand engagements. Free, no paywall.

Free resources

More coming soon

1,200+

Brands behind these insights

Featured Resource

Whitepaper

Growth Partner — Performance Marketing That Works

Wurrent's core philosophy: audience-first, data-driven, cross-platform strategy built on customer reality. Includes the 12-step growth engine process.

Coming Soon More resources for marketing leaders dropping soon — subscribe for early access

For Marketing Leaders & Brand Founders

Stay sharp. Stay ahead of your market.

Built for the people making the real decisions — CMOs, growth leads, and brand founders. Get actionable frameworks, fresh campaign data, and strategic playbooks the moment they drop.

Frameworks built for strategic decision-making, not theory

Real campaign data, benchmarks, and case studies

Early access before each resource goes public

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We'll email you as soon as new resources drop. Keep an eye on your inbox — the next one's coming soon.

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These resources give marketing leaders and brand founders the knowledge — the free Audit Call applies it directly to your brand, your customers, and your growth goals.

Join our team

Grow with the team that grows brands

We're a small, high-performance team obsessed with paid advertising, data, and brand growth. If you love moving fast, thinking strategically, and making a real impact — you'll fit right in.

Remote-first

Flexible hours

Fast growth

Real ownership

Open roles

4 positions open

PPC Analyst

Full-timeRemote

Manage Pay Per Click campaigns to generate ROI across channels.

Responsibilities

Creating and planning PPC campaigns across digital channels
Overseeing existing campaigns and recommending optimisations
Analysing trends and making data-driven decisions
Writing engaging ad copy and creative suggestions
Account management and relationship building
Producing detailed analysis and campaign reports

What we expect

Self-learner and problem solver — you take initiative
Proactive in identifying problems and trends
Strong analytical skills and mathematical ability
Knowledge of Excel and data manipulation
Excellent attention to detail and creative thinking
Strong relationship-building and presentation skills

Apply for this role →

Paid Media Analyst

Full-timeRemote

Manage social media and paid search campaigns with a data-first mindset.

Responsibilities

Provide optimisation recommendations for Paid Search, Paid Social, and Display
Lead resource for reporting tools — Analytics, Tableau, GA4
Ensure SQRs, audience targeting, and budget health checks are carried out
A/B test ad copy, formats, match types, and landing pages
Align operations with campaign strategies and commercial goals

What we expect

Self-learner — platforms update constantly, you must keep up
Able to manage multiple campaigns across wide-ranging clients
Strong analytical and data skills with creative thinking
Knowledge of Excel, data manipulation, and paid platforms
Excellent attention to detail and ability to meet tight deadlines

Apply for this role →

Paid Search Analyst

Full-timeRemote

Own and optimise paid search campaigns across Google and Bing.

Responsibilities

Gather research and build new paid search campaigns from scratch
Monitor and maintain campaign budgets, pacing, and bid adjustments
Develop optimisation recommendations and testing plans
Utilise Google and Bing platforms to build, optimise and QA campaigns
Pull and analyse data to inform reporting and insights

What we expect

Self-learner, motivated and problem solver
Comfortable balancing a busy workload across multiple clients
Data-driven with strong analytical and mathematical skills
Proficient in Excel and bid management tools
Strategic thinker with strong attention to detail

Apply for this role →

Media Buyer

Full-timeRemote

Buy and negotiate media placements across digital and broadcast channels.

Responsibilities

Identify target audiences and determine best communication strategies
Monitor and refine buying strategies across campaigns
Liaise and build relationships with clients and media sales companies
Negotiate with media sales to obtain best rates and placements
Book individual ad spots across online and broadcast channels

What we expect

Self-learner and problem solver — you stay ahead of media changes
Strong negotiation and relationship-building skills
Able to manage multiple campaigns and balance client needs
Data-driven with strong analytical capabilities
Excellent attention to detail and strategic thinking

Apply for this role →

Don't see your role?

We're always looking for exceptional people.

If you're talented and passionate about growth marketing, reach out anyway.

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Legal & Privacy

Privacy Policy

Wurrent is committed to responsibly handling personal information of its clients, website visitors, and business contacts. This Policy explains what data we collect, why we collect it, and how we protect it — in full compliance with the Digital Personal Data Protection Act, 2023 (India).

Effective date: January 1, 2025

Last updated: April 2026

Governing law: Republic of India

Section 01

Information We Collect

Wurrent collects only the information strictly necessary to deliver exceptional advertising management and growth strategy services to our clients. We are a B2B company — the data we collect is always business-oriented and purposeful, never excessive.

Information you provide directly

Contact details — name, email address, phone number, and company name, provided voluntarily when booking a free Audit Call or submitting a contact form on wurrent.com.
Business information — brand details, industry vertical, monthly ad budget, target markets, and growth goals shared during onboarding or strategy sessions — used to craft better campaigns for you and, in anonymised or aggregated form, to inform Wurrent's industry research and publications.
Ad account credentials — platform account IDs and manager access for Google, Meta, Amazon, and other platforms, shared exclusively to manage and optimise your campaigns on your behalf.
Survey & feedback responses — opinions, ratings, and qualitative feedback you voluntarily provide via surveys, feedback forms, or research questionnaires conducted by Wurrent — used for service improvement and industry research (always anonymised before publication).
Communications — emails, messages, and information exchanged with the Wurrent team — retained to maintain continuity of your growth strategy and, where relevant, to derive anonymised industry insights.

Information collected automatically

Website analytics — pages visited, time on site, referral source, browser type, device type, and approximate location data, collected via Google Analytics to improve our website experience.
Cookie data — session and preference cookies placed on wurrent.com as detailed in Section 3. We use industry-leading tools like CookieYes to ensure compliant consent management.
Server-side conversion signals — accurate conversion data captured via server-side tracking (Blotout) to ensure our ad campaigns are optimised on complete, reliable data — in your interest.

Wurrent does not collect sensitive personal data such as Aadhaar numbers, PAN, financial account details, health records, caste, religion, or biometric information. We collect only what is needed to grow your brand.

Section 02

How We Use Your Data

Wurrent processes personal data for clear, legitimate purposes tied to delivering outstanding client results, operating our business responsibly, and advancing industry knowledge through research and published content. All research and publication use is conducted on anonymised or aggregated data — no individual or brand is ever identifiable in our published outputs.

Purpose	Legal Basis (DPDP Act, 2023)
Service delivery — managing ad campaigns across 12+ platforms, building omnichannel funnels, preparing growth strategy decks, and delivering performance reporting via live dashboards.	Contractual necessity
Client communication — responding to enquiries, sharing campaign updates, delivering weekly/monthly performance reports, and scheduling strategy calls with your dedicated Wurrent strategist.	Legitimate use / consent
Onboarding & setup — configuring ad platform access, implementing server-side tracking, and deploying the VIBE platform on your accounts for automated ad operations.	Contractual necessity
Industry research & surveys — conducting surveys and research with clients, prospects, and industry participants to understand advertising trends, platform performance benchmarks, and brand growth patterns. Responses are anonymised before analysis. Participation is always voluntary.	Consent
Whitepapers & reports — producing Wurrent-branded research reports, whitepapers, and thought leadership content using aggregated and anonymised data drawn from campaign performance, industry surveys, and market analysis. No individual brand, person, or company is identified without explicit written consent.	Legitimate use / consent
Data analysis & benchmarking — analysing aggregated, anonymised campaign data across Wurrent's client base to develop performance benchmarks, platform ROAS averages, sector trend reports, and growth models published on wurrent.com or shared with the broader marketing community.	Legitimate use
Website improvement — analysing how visitors use wurrent.com to make our site more useful, faster, and informative for prospective clients.	Legitimate use
Marketing & insights distribution — sending growth tips, ad strategy newsletters, research findings, and Wurrent product updates to those who have subscribed or opted in. You may unsubscribe at any time.	Consent
Legal & compliance — maintaining records as required under Indian law, including the DPDP Act, 2023, the IT Act, 2000, and applicable GST regulations.	Legal obligation

Key guarantee for research use: Wurrent will never publish, share, or distribute any data in a form that identifies a specific client, brand, campaign, or individual without their explicit prior written consent. All research outputs — whitepapers, reports, benchmarks, and analysis — use only anonymised, aggregated data from which no individual or organisation can be identified.

Wurrent does not use personal data for automated profiling or algorithmic decision-making that produces significant legal effects on individuals.

Section 02A

Research, Surveys, Whitepapers & Reports

As a data-driven growth agency operating across 12+ platforms and hundreds of campaigns, Wurrent is uniquely positioned to generate valuable industry research. We use aggregated, anonymised data to produce surveys, whitepapers, benchmarking reports, and analysis that benefits the broader marketing and brand community — and positions Wurrent as a credible thought leader in performance advertising.

How Wurrent may use data for research & publications

Industry surveys — Wurrent may invite clients, prospects, and marketing professionals to participate in voluntary surveys on topics such as advertising ROI, platform performance, brand budgeting trends, and growth challenges. Survey responses are anonymised prior to analysis and publication.
Benchmarking reports — aggregated, anonymised campaign performance data (e.g., average ROAS by industry, CPC trends by platform, funnel conversion rates by sector) may be compiled and published as benchmarking reports for the advertising industry. No individual brand or campaign is identifiable in these reports.
Whitepapers & thought leadership — Wurrent may publish whitepapers, e-guides, and in-depth research papers drawing on anonymised client data, survey findings, and Wurrent's own platform expertise. These publications are distributed via wurrent.com, email newsletters, and industry channels.
Data analysis & market insights — Wurrent analyses patterns in aggregated campaign data to identify trends in ad platform algorithms, creative performance, audience behaviour, and omnichannel attribution — insights that inform both our service delivery and our published content.
Case studies — Wurrent may document client success stories as case studies for use on wurrent.com, in sales materials, or in published reports. Case studies that identify a specific brand or company will only be published with the explicit prior written consent of that client.
Academic or industry collaboration — Wurrent may collaborate with academic institutions, industry bodies, or media partners to publish research using anonymised, aggregated data. Any such collaboration will be governed by a data sharing agreement requiring the same anonymisation standards.

Absolute guarantee: Wurrent will never publish, present, or distribute research, reports, or analysis in any form that identifies a specific client, individual, brand, campaign, budget, or proprietary business data without explicit prior written consent from that party. All published research uses only anonymised, aggregated data. You cannot be identified from anything Wurrent publishes.

Your choices regarding research use

Survey participation is always voluntary — you will never be required to participate in a survey as a condition of receiving Wurrent's services. You may decline any research invitation without consequence.
Opt out of anonymised data inclusion — if you prefer that your anonymised campaign data not be included in Wurrent's benchmarking or analysis outputs, you may notify us at hello@wurrent.com at any time. We will honour this request for all future publications.
Case study consent is separate — if Wurrent wishes to feature your brand in a named case study, we will seek your explicit written consent separately from this Policy. You may grant, withhold, or withdraw this consent at any time, and withdrawal will not affect your service engagement.
Access published research — all research and whitepapers published by Wurrent are available at wurrent.com/insights. We are transparent about the methodologies and data sources used.

Section 03

Cookies & Tracking Technologies

Wurrent uses cookies and similar technologies on wurrent.com responsibly — to make our website work better for you, understand how it is used, and support our advertising activities. We use CookieYes, a leading consent management platform, to ensure all non-essential cookie use is subject to your explicit consent.

Types of cookies we use

Essential cookies — strictly necessary for the website to function. No consent required; these cannot be disabled without breaking core functionality.
Analytics cookies — used to understand aggregate visitor behaviour on wurrent.com (e.g., Google Analytics). Data is anonymised and used only to improve our content and user experience.
Marketing cookies — used to deliver relevant remarketing ads to website visitors on platforms like Google and Meta, helping us reach serious prospects efficiently.
Preference cookies — remember your choices on return visits to provide a consistent, seamless experience.

We use Blotout for server-side tracking — a privacy-first, consent-respecting approach to conversion measurement that ensures our clients' ad campaigns are optimised on accurate data, even in a cookie-restricted environment. This operates fully in compliance with the DPDP Act, 2023.

You may manage or withdraw cookie consent at any time via the consent banner on wurrent.com or through your browser settings. Withdrawing non-essential cookies will not affect your access to the website.

Section 04

Data Sharing & Disclosure

Wurrent does not sell, rent, or trade your personal data to any third party. We share data only in narrowly defined, necessary circumstances — always with appropriate safeguards in place.

Circumstances in which data may be shared

Ad platform access — Wurrent accesses and manages data within your advertising accounts (Google, Meta, Amazon, TikTok, LinkedIn, etc.) exclusively to perform the services you have engaged us for. This is data you own and control.
Vetted technology partners — trusted tools such as CookieYes, Blotout, and Google Analytics may process limited technical data to support our operations. All are bound by strict data processing agreements.
Professional and legal advisors — chartered accountants, legal counsel, or auditors, strictly on a need-to-know basis and under confidentiality obligations.
Indian regulatory authorities — where required by an order of a competent court or statutory authority under Indian law, including the DPDP Act, 2023, or the IT Act, 2000.
Business continuity — in the event of a merger, acquisition, or restructuring, data may transfer to a successor entity. Affected clients will be informed prior to any such transfer.

Every third-party processor engaged by Wurrent is contractually required to process data only for specified purposes and to maintain security standards consistent with our own. Wurrent retains accountability for how your data is handled.

Section 05

Ad Platform Data & Client Accounts

When you engage Wurrent as your growth partner, you grant our team managed access to your advertising accounts. This section explains exactly how we treat that access.

All data within your ad accounts — including campaigns, audiences, conversion data, creative assets, and spend history — belongs entirely to you, the client. Wurrent accesses this data strictly to perform agreed services. We do not repurpose, benchmark, or share this data with any other client or third party.

Platforms we manage on your behalf

Google Ads & Google Analytics 4
Meta Business Manager (Facebook & Instagram Ads)
Amazon Advertising Console
TikTok Ads Manager
LinkedIn Campaign Manager
Microsoft Advertising (Bing Ads)
Pinterest Ads, Snapchat Ads, Reddit Ads, X (Twitter) Ads, Spotify Ads

Each platform operates under its own privacy and data processing terms, which Wurrent complies with in its role as an authorised agency manager. Upon termination of our engagement, Wurrent will promptly remove its access from all client accounts and return or delete any client-specific materials held by our team.

Section 06

Data Retention

Wurrent retains personal data for the minimum period necessary to fulfil its purpose, and in accordance with retention obligations under Indian law including the DPDP Act, 2023, the IT Act, 2000, and applicable GST/tax regulations.

Data Type	Retention Period
Client contact and business account information	Duration of engagement + 3 years
Campaign performance data and strategy reports	Duration of engagement + 2 years
Website analytics data	26 months (Google Analytics standard)
Email and communication records	3 years from last interaction
Financial records, invoices, and GST documents	8 years (as required under Indian tax law)
Prospect / enquiry data (no engagement commenced)	12 months

Upon expiry of the applicable retention period, data is securely and permanently deleted or irreversibly anonymised. You may also request earlier deletion of your personal data — see Section 7 for your rights under the DPDP Act, 2023.

Section 07

Your Rights

As a Data Principal under the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, you have the following rights with respect to your personal data processed by Wurrent. We take these rights seriously and have procedures in place to honour them promptly.

Your rights under the DPDP Act, 2023

Right to access information — request a summary of the personal data Wurrent holds about you and the purposes for which it is being processed.
Right to correction and erasure — request correction of inaccurate or incomplete personal data, or request erasure of data that is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.
Right to grievance redressal — raise a grievance about how your personal data has been handled. Wurrent will acknowledge and address your grievance within the timelines prescribed under applicable law.
Right to nominate — under the DPDP Act, you may nominate another individual to exercise your rights in the event of your death or incapacity.
Right to withdraw consent — where data processing is based on your consent, you may withdraw that consent at any time. Withdrawal is prospective — it does not affect processing already carried out lawfully before withdrawal.

To exercise any of the above rights, email us at hello@wurrent.com with the subject line "Data Rights Request". Wurrent will respond within 30 days of receiving a valid, verifiable request. We may need to verify your identity to protect against unauthorised access to your data.

If you are not satisfied with Wurrent's response, you may approach the Data Protection Board of India once it is constituted under the DPDP Act, 2023, or seek remedies under applicable Indian law.

Section 08

Data Security

Wurrent treats data security as a core operational responsibility — not an afterthought. We have implemented layered technical and organisational safeguards to protect personal and client business data against unauthorised access, loss, alteration, or disclosure, in compliance with the DPDP Act, 2023 and the IT Act, 2000 (including the IT Rules, 2011).

Our security measures

SSL/TLS encryption — all data transmitted via wurrent.com is encrypted in transit using industry-standard protocols.
Strict access controls — role-based access means only the specific Wurrent team members assigned to your account can access your campaign data. Access is reviewed and revoked upon team changes.
Two-factor authentication (2FA) — enforced on all ad platform accounts we manage, preventing unauthorised access even if credentials are compromised.
Third-party access audits — we regularly review which tools and team members have access to data and revoke any access that is no longer required.
Data minimisation — Wurrent collects, processes, and retains only the minimum data needed. Less data held means less risk.
Confidentiality obligations — all Wurrent team members with access to client data are bound by confidentiality obligations as part of their employment or contract terms.

In the event of a personal data breach that poses a risk to the rights of affected individuals, Wurrent will notify the affected parties and, where applicable, report the incident to the Data Protection Board of India within the timeframes prescribed under the DPDP Act, 2023.

Section 09

Children's Privacy

Wurrent's services are designed exclusively for businesses, marketing professionals, and brand decision-makers. Our website and services are not directed at, and are not intended for, children or minors.

Under the Digital Personal Data Protection Act, 2023, "child" means any individual below 18 years of age. Wurrent does not knowingly collect, process, or store personal data of any individual below 18 years of age. Processing of a child's data, if inadvertently collected, will not occur without verifiable parental consent — and in any case, such data will be promptly deleted upon discovery.

By accessing wurrent.com or engaging Wurrent's services, you confirm that you are at least 18 years of age and have full legal capacity to enter into a business engagement on behalf of yourself or your organisation. Wurrent is a B2B growth partner — not a consumer-facing product.

If you believe Wurrent has inadvertently collected data relating to a minor, please notify us immediately at hello@wurrent.com. We will delete it without delay.

Section 10

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact Wurrent's designated Privacy Point of Contact:

Wurrent — Privacy & Data Protection

📧 hello@wurrent.com

Subject line: Data Rights Request or Privacy Enquiry

🏢 India Office (Primary): 78, Salarpuria Magnificia, Old Madras Road, Bengaluru, Karnataka 560016, India

🏢 USA Office: Park Blvd, Palo Alto, CA 94306, United States

We aim to acknowledge all privacy enquiries within 72 hours and resolve them within 30 calendar days. For urgent matters, mark your email: PRIVACY — URGENT.

This Privacy Policy was last updated in April 2026. Wurrent may update this Policy from time to time to reflect changes in law or our practices. We will notify active clients of material changes by email at least 7 days before they take effect. The most current version will always be accessible at wurrent.com/privacypolicy.

Section 11

Governing Law & Jurisdiction

This Privacy Policy and all matters relating to the collection, processing, storage, and protection of personal data by Wurrent are governed exclusively by the laws of the Republic of India.

Applicable Indian laws

Digital Personal Data Protection Act, 2023 (DPDP Act) — the primary legislation governing the processing of digital personal data in India. Wurrent acts as a "Data Fiduciary" as defined under this Act.
Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 — governing data security practices and the handling of sensitive personal data.
Indian Contract Act, 1872 — governing the contractual basis of our engagements with clients.
Consumer Protection Act, 2019 — applicable where Wurrent's services are accessed by qualifying consumers.

Any dispute, claim, or controversy arising out of or in connection with this Privacy Policy — including any question regarding its existence, validity, breach, or termination — shall be subject to the exclusive jurisdiction of the competent courts located in Bengaluru, Karnataka, India.

If you are accessing wurrent.com from outside India, please note that your personal data may be processed and stored in India, where our primary operations are based. By using our website or engaging our services, you consent to such processing in accordance with this Policy and Indian data protection law.

Wurrent does not make representations that this website or its services comply with the laws of any jurisdiction outside India. Users accessing this website from other jurisdictions do so at their own initiative and are responsible for compliance with their local laws.

Legal & Terms

Terms of Service

These Terms govern your use of wurrent.com and your engagement with Wurrent's advertising management and growth strategy services. By accessing our website or engaging our services, you agree to be bound by these Terms.

Effective date: January 1, 2025

Last updated: April 2026

Governing law: Republic of India

Section 01

Acceptance of Terms

By accessing wurrent.com, booking a free Audit Call, subscribing to Wurrent's newsletter, or entering into a service engagement with Wurrent Advertising ("Wurrent", "we", "us", or "our"), you ("Client", "you") agree to be legally bound by these Terms of Service ("Terms") in their entirety.

If you are accessing or using Wurrent's services on behalf of a company, organisation, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. In such cases, "you" refers to that entity.

These Terms constitute a binding legal agreement between you and Wurrent. If you do not agree to any part of these Terms, you must not access wurrent.com or use any of Wurrent's services. Continued use of the website or services after any update to these Terms constitutes acceptance of the revised Terms.

These Terms apply to

All visitors to wurrent.com, whether or not they engage Wurrent's paid services
All brands, companies, and individuals who engage Wurrent for advertising management, strategy, or any related service
All agencies that engage Wurrent for white-label paid media services
All users who download resources, subscribe to newsletters, or participate in surveys via wurrent.com
All parties who receive or access Wurrent's research, whitepapers, reports, or published content

These Terms are to be read alongside Wurrent's Privacy Policy and any separate Engagement Agreement or Statement of Work signed between the parties. In the event of a conflict, the Engagement Agreement takes precedence over these Terms for matters specific to that engagement.

Section 02

Services We Provide

Wurrent is an AI-powered omnichannel growth agency founded in 2015. We provide paid advertising management, growth strategy, and related digital marketing services to brands globally, with primary operations in Bengaluru, India and Palo Alto, USA.

Core services offered by Wurrent

Paid media management — end-to-end campaign management across Google Ads, Meta, Amazon, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, X, Spotify, YouTube, and Microsoft Advertising
Omnichannel growth strategy — customer research and profiling, business model analysis, funnel architecture, platform mix planning, and budget allocation strategy
VIBE platform deployment — implementation of Wurrent's proprietary AI-powered ad operations platform for automated campaign management and optimisation
Creative direction — ad hooks, scripts, creative briefs, and UGC direction to support high-converting paid creative production
Performance reporting — live dashboards, weekly/monthly performance reports, attribution analysis, and growth reviews
Server-side tracking setup — implementation of privacy-compliant, accurate conversion tracking using tools such as Blotout and CookieYes
White-label services — full-service white-label paid media management for digital agencies, delivered under the agency's brand
Free Audit Call — a complimentary 30-minute strategy session with a senior Wurrent strategist, offered to qualifying brands with no obligation to engage paid services

The specific scope, deliverables, timelines, and fees for each client engagement are set out in a separate Engagement Agreement or Statement of Work. Wurrent reserves the right to modify, suspend, or discontinue any service offering with reasonable notice. Wurrent may decline to provide services to any party at its sole discretion.

Results disclaimer: Wurrent provides growth strategy and advertising management services. While we are committed to delivering the best possible outcomes and our track record includes an average 8.7x ROAS and $87M+ in client revenue, specific results cannot be guaranteed. Advertising performance depends on factors including but not limited to product-market fit, creative quality, audience conditions, platform algorithm changes, market competition, and ad spend levels.

Section 03

Client Responsibilities

Successful advertising outcomes require active collaboration between Wurrent and the client. By engaging Wurrent, you agree to fulfil the following responsibilities throughout the engagement.

You agree to

Provide accurate information — supply complete, truthful, and up-to-date information about your business, products, target audience, budgets, and objectives. Inaccurate information may materially impair Wurrent's ability to deliver results.
Grant necessary access — provide Wurrent with the required access to your advertising accounts, website analytics, and relevant platforms in a timely manner to enable service delivery.
Timely approvals — review and approve or provide feedback on creative briefs, strategy proposals, campaign structures, and reports within agreed timelines. Delays caused by the client may affect campaign launch dates and performance outcomes, for which Wurrent bears no responsibility.
Adequate ad spend — maintain sufficient advertising budget and ensure timely payment of media spend directly to the relevant ad platforms. Wurrent does not hold or advance client media budgets.
Comply with platform policies — ensure your products, services, and creative assets comply with the advertising policies of all relevant platforms. Wurrent will not knowingly submit non-compliant creatives but bears no liability for account suspensions arising from policy violations attributable to the client.
Designate a point of contact — appoint a primary contact person with decision-making authority to liaise with your dedicated Wurrent strategist on a regular basis.
Lawful use — use Wurrent's services only for lawful purposes and in compliance with all applicable Indian laws and the laws of the jurisdiction in which you operate.

Important: Wurrent's ability to deliver results is directly dependent on the quality and timeliness of client inputs, approvals, and ad spend. Wurrent shall not be held liable for performance shortfalls caused by delayed approvals, insufficient budget, inaccurate briefs, or failure to implement Wurrent's recommendations.

Section 04

Fees & Payment

Wurrent's service fees, payment schedules, and billing terms are set out in the Engagement Agreement or proposal specific to your engagement. The following general terms apply to all client engagements unless expressly varied in writing.

Payment Term	Detail
Fee structure	Wurrent charges a management fee for its services. This is separate from and in addition to the ad spend you pay directly to advertising platforms. Media spend is not included in Wurrent's fees.
Invoicing	Invoices are raised at the frequency specified in the Engagement Agreement (typically monthly in advance). All fees are quoted and payable in Indian Rupees (INR) unless otherwise agreed in writing.
Payment terms	Invoices are due within 7 days of issuance unless otherwise agreed. Wurrent reserves the right to pause or suspend services if payment is overdue by more than 7 days.
Taxes	All fees are exclusive of applicable taxes including GST (Goods and Services Tax) as applicable under Indian law. GST will be charged in addition to the quoted fee at the prevailing rate.
Disputed invoices	Any dispute regarding an invoice must be raised in writing within 5 business days of receipt. Undisputed portions of an invoice remain payable by the original due date.
Late payment	Overdue amounts accrue interest at 1.5% per month (18% per annum) from the due date until the date of actual payment, in addition to Wurrent's right to suspend services.

Wurrent does not charge for the initial free Audit Call. Any subsequent paid engagement requires a signed Engagement Agreement.

Section 05

Intellectual Property

This section sets out clearly who owns what in the context of Wurrent's engagement — protecting both parties' intellectual property.

Wurrent's intellectual property

VIBE platform — the VIBE AI platform, its underlying technology, algorithms, software, and methodologies are the exclusive intellectual property of Wurrent. No licence to use VIBE independently is granted to the client.
Wurrent's processes & frameworks — all growth frameworks, strategy templates, onboarding systems, reporting formats, and operational methodologies developed by Wurrent are proprietary and confidential. Clients may not replicate, share, or commercialise these without written consent.
Website content — all text, graphics, images, videos, whitepapers, reports, and other content on wurrent.com is owned by or licensed to Wurrent and protected under applicable Indian copyright law. Reproduction without written permission is prohibited.
Research & publications — all whitepapers, benchmarking reports, industry analyses, and published research produced by Wurrent remain Wurrent's intellectual property, even where they draw on aggregated, anonymised client data.

Client's intellectual property

Brand assets — all logos, trademarks, brand guidelines, creative assets, product images, and other materials provided by the client remain the client's exclusive property. Wurrent uses these solely to deliver agreed services.
Ad account data — all data within client advertising accounts — campaigns, audiences, conversion data, spend history — belongs to the client. Upon termination, Wurrent will return or delete all client materials held by our team.
Campaign deliverables — creative briefs, ad copy, strategy documents, and reports produced specifically for a client under a paid Engagement Agreement become the client's property upon full payment of all outstanding fees.

Wurrent retains the right to reference a client engagement for marketing or portfolio purposes (e.g., "We work with brands in X sector") without disclosing confidential information. Named case studies require the client's explicit prior written consent.

Section 06

Confidentiality

Both parties acknowledge that in the course of an engagement, each may receive or have access to confidential information belonging to the other. Both parties agree to maintain strict confidentiality regarding such information.

What constitutes confidential information

Business strategies, plans, pricing, financial data, and performance metrics
Client ad account data, audience data, campaign structures, and conversion rates
Wurrent's proprietary methodologies, VIBE platform details, and internal processes
Customer lists, supplier arrangements, and contractual terms
Any information marked as confidential or that a reasonable party would understand to be confidential given its nature and context

Obligations of both parties

Not to disclose confidential information to any third party without prior written consent of the disclosing party
To use confidential information solely for the purpose of the engagement
To protect confidential information with at least the same degree of care used to protect one's own confidential information, but in no case less than reasonable care
To limit internal access to confidential information to those who need it to fulfil the engagement

Confidentiality obligations survive termination of the engagement for a period of 3 years. Exceptions apply where disclosure is required by a court order, statutory authority, or applicable law — in which case the disclosing party will provide prompt notice to the other party where permitted by law.

Section 07

Warranties & Disclaimers

Wurrent provides its services professionally and to a high standard. However, the nature of digital advertising involves inherent uncertainties, and the following disclaimers are necessary and enforceable.

Wurrent warrants that it will

Deliver services with reasonable care, skill, and professionalism consistent with industry standards
Assign qualified, experienced personnel to each client engagement
Comply with all applicable Indian laws in the performance of its services
Handle client data in accordance with its Privacy Policy and the DPDP Act, 2023
Act in the best commercial interests of the client in managing ad budgets and campaign strategy

No guarantee of results. Wurrent does not warrant, guarantee, or promise any specific advertising results, revenue outcomes, ROAS levels, traffic volumes, conversion rates, or other performance metrics. All performance data published by Wurrent (including average ROAS figures) represents historical results and is not a guarantee of future performance for any specific client.

Wurrent is not responsible for

Changes to advertising platform policies, algorithms, or pricing that affect campaign performance
Account suspensions or policy violations attributable to the client's products, services, or creatives
Performance shortfalls caused by insufficient ad spend, delayed approvals, or failure to implement recommendations
Third-party tools, platforms, or technology failures outside Wurrent's control
Market conditions, competitive landscape changes, or macro-economic factors affecting advertising costs or returns
Inaccurate or incomplete information provided by the client

Wurrent's website and all content published on wurrent.com are provided on an "as is" basis. Wurrent makes no warranties — express or implied — regarding the accuracy, completeness, or fitness for a particular purpose of any website content.

Section 08

Limitation of Liability

To the maximum extent permitted by applicable Indian law, Wurrent's total liability to a client in connection with any engagement — whether arising in contract, tort (including negligence), or otherwise — is limited as follows.

Liability Cap	Applies To
Aggregate cap — Wurrent's total liability shall not exceed the total fees paid by the client to Wurrent in the 3 months immediately preceding the event giving rise to the claim.	All claims combined arising from a single engagement
No consequential loss — Wurrent shall not be liable for any indirect, consequential, incidental, punitive, or special losses, including loss of profits, loss of revenue, loss of data, loss of goodwill, or business interruption.	All claims regardless of how foreseeable the loss was
Ad spend exclusion — Wurrent is not liable for the loss or misapplication of client ad spend paid directly to advertising platforms. Clients are responsible for maintaining sufficient platform balance and monitoring their own accounts.	Media spend paid to Google, Meta, Amazon, and other platforms
Website use — Wurrent is not liable for any loss or damage arising from the use of, or inability to use, wurrent.com or any linked third-party websites.	Website visitors and users

Nothing in these Terms limits Wurrent's liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable Indian law.

Section 09

Termination

Either party may terminate a service engagement in accordance with the termination provisions set out in the relevant Engagement Agreement. In the absence of specific provisions, the following terms apply.

Termination rights

By either party — notice — either party may terminate an ongoing engagement with 30 days' written notice to the other party. Services will continue and fees will remain payable through the notice period.
By Wurrent — for cause — Wurrent may terminate immediately if the client: fails to pay invoices within 14 days of the due date; provides materially false or misleading information; breaches these Terms or the Engagement Agreement in a manner that is not remedied within 7 days of written notice; or engages in conduct that is unlawful, abusive, or harmful to Wurrent's team or reputation.
By client — for cause — the client may terminate immediately if Wurrent materially breaches the Engagement Agreement and fails to remedy the breach within 14 days of written notice.

Effect of termination

All outstanding fees for services delivered up to the termination date become immediately due and payable
Wurrent will promptly remove its access from all client advertising accounts
Each party will return or destroy the other's confidential information within 14 days, subject to any legal retention requirements
Clauses relating to confidentiality, intellectual property, limitation of liability, and governing law survive termination
Wurrent will deliver a final performance report covering the period up to termination within 14 days

Termination of a service engagement does not affect a client's right to access wurrent.com or use freely available resources on the website.

Section 10

Website Use & Acceptable Use

Access to wurrent.com is permitted for the purpose of learning about Wurrent's services, accessing published resources, and engaging with Wurrent's team. The following restrictions apply to all website users.

You must not

Use wurrent.com for any unlawful purpose or in violation of applicable Indian law
Scrape, copy, reproduce, or republish any content from wurrent.com without Wurrent's prior written permission
Attempt to gain unauthorised access to any part of wurrent.com, its servers, or any system connected to it
Introduce viruses, malicious code, or any other material that is harmful or disruptive to wurrent.com
Use automated tools (bots, crawlers, scrapers) to access wurrent.com except as expressly permitted for standard search engine indexing
Frame or mirror wurrent.com on any other website without Wurrent's prior written consent
Use Wurrent's name, logo, or trademarks without prior written permission

Wurrent reserves the right to restrict or terminate access to wurrent.com for any user who violates these acceptable use terms or engages in conduct that Wurrent reasonably considers harmful to the website, its users, or Wurrent's reputation.

Wurrent may update, change, or take down content on wurrent.com at any time without notice. Links to third-party websites are provided for convenience only — Wurrent does not endorse and is not responsible for the content of linked websites.

All content on wurrent.com — including whitepapers, checklists, frameworks, e-guides, and other downloadable resources — is provided for informational purposes. Downloads are subject to these Terms and Wurrent's intellectual property rights. Resources may not be resold, redistributed, or used in commercial training without written permission.

Section 11

Governing Law & Dispute Resolution

These Terms of Service, and all disputes, claims, or controversies arising out of or in connection with them or with Wurrent's services, are governed exclusively by the laws of the Republic of India.

Applicable Indian laws

Indian Contract Act, 1872 — governing the formation, performance, and enforcement of agreements
Information Technology Act, 2000 — governing electronic contracts and digital services
Digital Personal Data Protection Act, 2023 — governing data handling obligations (see Privacy Policy)
Consumer Protection Act, 2019 — applicable where relevant
Copyright Act, 1957 — governing intellectual property protections
Goods and Services Tax laws — governing applicable tax obligations

Jurisdiction: Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts in Bengaluru, Karnataka, India. Both parties consent to and waive any objection to this jurisdiction.

Dispute resolution process: Before initiating legal proceedings, both parties agree to make a genuine effort to resolve disputes informally. Either party may raise a dispute by providing written notice to the other party. The parties will then attempt to resolve the matter through good-faith negotiation within 30 days of the notice. If not resolved, either party may proceed to formal legal proceedings in the courts of Bengaluru.

Wurrent does not consent to the jurisdiction of any court outside India for disputes related to these Terms or its services.

Section 12

For any questions about these Terms of Service, to report a breach, or to raise a contractual concern, please contact Wurrent using the details below. For privacy-related matters, please refer to our Privacy Policy.

Wurrent — Legal & Terms Enquiries

📧 hello@wurrent.com

Subject line: Terms of Service — Enquiry

🏢 India Office (Primary): 78, Salarpuria Magnificia, Old Madras Road, Bengaluru, Karnataka 560016, India

🏢 USA Office: Park Blvd, Palo Alto, CA 94306, United States

We aim to respond to all legal enquiries within 5 business days. For urgent matters, mark your email: LEGAL — URGENT.

These Terms of Service were last updated in April 2026. Wurrent may revise these Terms from time to time. We will notify active clients of material changes by email at least 14 days before they take effect. The most current version will always be accessible at wurrent.com/termsofservice. Continued use of our services after any update constitutes acceptance of the revised Terms.

Help centre

Frequently Asked Questions

Everything you need to know about how Wurrent works, what we do, and how we grow your brand.

No questions match your search.

About Wurrent

What is Wurrent and what do you do?

Wurrent is an AI-powered omnichannel growth agency for brands, founded in 2015. Wurrent acts as a full growth partner — combining deep customer research, AI-powered ad operations via its proprietary VIBE platform, and omnichannel funnel strategy across 12+ advertising platforms. The goal is to turn paid advertising into the core growth engine of a brand, scaling it profitably and sustainably.

What makes Wurrent different from a traditional ad agency?

Wurrent differs from traditional agencies in three key ways: (1) Customer-first strategy — every engagement starts with deep customer research to understand buyer motivations, psychology, and objections, which then drives the entire funnel build. (2) Proprietary AI technology — Wurrent's VIBE platform automates routine ad operations, so strategists focus entirely on growth strategy rather than campaign admin. (3) True omnichannel scope — Wurrent manages brand presence across 12+ platforms simultaneously rather than specialising in just one or two channels.

Where is Wurrent based?

Wurrent has two offices: Palo Alto, CA (USA) and Bengaluru, Karnataka (India). The agency works with brands globally across D2C (direct-to-consumer), SaaS, retail, real estate, and professional services.

What is VIBE?

VIBE is Wurrent's proprietary AI platform built to automate Ad Operations — the repetitive, rules-based tasks involved in managing paid campaigns such as bid adjustments, budget pacing, performance monitoring, and reporting. By handling these tasks automatically, VIBE frees Wurrent's strategists to focus entirely on growth strategy, customer research, and creative direction for each brand they work with.

Services & Strategy

Which advertising platforms do you run ads on?

Wurrent runs paid advertising campaigns on 12+ platforms: Google Ads, Meta (Facebook & Instagram), Amazon Ads, Pinterest, Microsoft Advertising (Bing), YouTube, TikTok, Snapchat, LinkedIn, Reddit, X (Twitter), and Spotify. This omnichannel approach ensures a brand is present across every stage of the customer journey, not just on isolated platforms.

Do you only run ads, or do you offer strategy too?

Wurrent offers a full-service growth partnership — not just ad management. The complete service scope includes: in-depth customer research and audience profiling; business model and margin analysis; custom omnichannel funnel strategy; creative direction (ad hooks, scripts, and creative briefs); live real-time performance dashboards; and a dedicated senior growth strategist assigned to each brand.

Do you offer white-label services for agencies?

Yes. Wurrent offers white-label paid media management for digital agencies. Wurrent manages the campaigns behind the scenes while the client-facing agency retains full credit with their end clients. This is designed for agencies that want to expand their paid media capabilities without building an in-house team.

Will I have a dedicated person managing my account?

Yes. Every brand that partners with Wurrent is assigned a dedicated growth strategist who owns the account's results and strategic direction. Clients also receive access to real-time performance dashboards for full visibility into spend, performance, and returns at any time.

Results & Performance

What kind of results can I expect?

Wurrent's reported performance benchmarks: average ROAS of 8.7x across all platforms (Google Ads: 9.2x, Meta: 7.8x, YouTube: 6.1x, TikTok: 5.1x), and $87M+ in total client revenue generated. Actual results vary by brand, product, market, budget, and creative quality. Wurrent provides brand-specific projections during the free Audit Call.

How long does it take to see results?

Wurrent describes the first 90 days as a foundation phase focused on customer data collection, audience learning, and funnel refinement. Significant growth typically compounds after this initial period. Wurrent is explicit that there are no overnight results — paid advertising requires sustained testing, learning cycles, and iterative optimisation over time.

What is server-side tracking and why do I need it?

Server-side tracking captures conversion and user data at the server level rather than relying on browser cookies or pixels — which are increasingly blocked by browsers and ad blockers. Tools like Blotout and CookieYes (which Wurrent uses) ensure accurate conversion data is recorded regardless of browser restrictions. Wurrent treats server-side tracking as non-negotiable because running campaigns on incomplete conversion data results in poor algorithm decisions and wasted ad spend.

Audit Call & Getting Started

What is the free Audit Call?

The Audit Call is a free, no-obligation 30-minute session with a senior Wurrent strategist. The strategist reviews the brand's current advertising approach and identifies strategic gaps. The brand walks away with: a diagnosis of current ad strategy weaknesses, a concrete action plan, and an outline of a strategic growth roadmap. The insights belong to the brand regardless of whether they choose to work with Wurrent afterward.

Is there any commitment after the Audit Call?

No. The Audit Call is 100% free with zero commitment. If the brand shares access to their ad accounts after the call, Wurrent delivers a full strategic growth roadmap. The brand can then choose to implement it independently or engage Wurrent as a growth partner — there is no obligation to proceed in either direction.

How do I get started with Wurrent?

To get started with Wurrent, book a free Audit Call at: https://calendly.com/wurrent-advt1/30min — the call takes 30 minutes and results in actionable insights about the brand's growth potential. After the call, Wurrent and the brand discuss whether a full growth partnership is the right fit. You can also reach Wurrent directly at hello@wurrent.com.

Still have a question?

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