Wurrent is committed to responsibly handling personal information of its clients, website visitors, and business contacts. This Policy explains what data we collect, why we collect it, and how we protect it — in full compliance with the Digital Personal Data Protection Act, 2023 (India).
Wurrent collects only the information strictly necessary to deliver exceptional advertising management and growth strategy services to our clients. We are a B2B company — the data we collect is always business-oriented and purposeful, never excessive.
Wurrent processes personal data for clear, legitimate purposes tied to delivering outstanding client results, operating our business responsibly, and advancing industry knowledge through research and published content. All research and publication use is conducted on anonymised or aggregated data — no individual or brand is ever identifiable in our published outputs.
| Purpose | Legal Basis (DPDP Act, 2023) |
|---|---|
| Service delivery — managing ad campaigns across 12+ platforms, building omnichannel funnels, preparing growth strategy decks, and delivering performance reporting via live dashboards. | Contractual necessity |
| Client communication — responding to enquiries, sharing campaign updates, delivering weekly/monthly performance reports, and scheduling strategy calls with your dedicated Wurrent strategist. | Legitimate use / consent |
| Onboarding & setup — configuring ad platform access, implementing server-side tracking, and deploying the VIBE platform on your accounts for automated ad operations. | Contractual necessity |
| Industry research & surveys — conducting surveys and research with clients, prospects, and industry participants to understand advertising trends, platform performance benchmarks, and brand growth patterns. Responses are anonymised before analysis. Participation is always voluntary. | Consent |
| Whitepapers & reports — producing Wurrent-branded research reports, whitepapers, and thought leadership content using aggregated and anonymised data drawn from campaign performance, industry surveys, and market analysis. No individual brand, person, or company is identified without explicit written consent. | Legitimate use / consent |
| Data analysis & benchmarking — analysing aggregated, anonymised campaign data across Wurrent's client base to develop performance benchmarks, platform ROAS averages, sector trend reports, and growth models published on wurrent.com or shared with the broader marketing community. | Legitimate use |
| Website improvement — analysing how visitors use wurrent.com to make our site more useful, faster, and informative for prospective clients. | Legitimate use |
| Marketing & insights distribution — sending growth tips, ad strategy newsletters, research findings, and Wurrent product updates to those who have subscribed or opted in. You may unsubscribe at any time. | Consent |
| Legal & compliance — maintaining records as required under Indian law, including the DPDP Act, 2023, the IT Act, 2000, and applicable GST regulations. | Legal obligation |
Wurrent does not use personal data for automated profiling or algorithmic decision-making that produces significant legal effects on individuals.
As a data-driven growth agency operating across 12+ platforms and hundreds of campaigns, Wurrent is uniquely positioned to generate valuable industry research. We use aggregated, anonymised data to produce surveys, whitepapers, benchmarking reports, and analysis that benefits the broader marketing and brand community — and positions Wurrent as a credible thought leader in performance advertising.
Wurrent uses cookies and similar technologies on wurrent.com responsibly — to make our website work better for you, understand how it is used, and support our advertising activities. We use CookieYes, a leading consent management platform, to ensure all non-essential cookie use is subject to your explicit consent.
We use Blotout for server-side tracking — a privacy-first, consent-respecting approach to conversion measurement that ensures our clients' ad campaigns are optimised on accurate data, even in a cookie-restricted environment. This operates fully in compliance with the DPDP Act, 2023.
You may manage or withdraw cookie consent at any time via the consent banner on wurrent.com or through your browser settings. Withdrawing non-essential cookies will not affect your access to the website.
Wurrent does not sell, rent, or trade your personal data to any third party. We share data only in narrowly defined, necessary circumstances — always with appropriate safeguards in place.
Every third-party processor engaged by Wurrent is contractually required to process data only for specified purposes and to maintain security standards consistent with our own. Wurrent retains accountability for how your data is handled.
When you engage Wurrent as your growth partner, you grant our team managed access to your advertising accounts. This section explains exactly how we treat that access.
Each platform operates under its own privacy and data processing terms, which Wurrent complies with in its role as an authorised agency manager. Upon termination of our engagement, Wurrent will promptly remove its access from all client accounts and return or delete any client-specific materials held by our team.
Wurrent retains personal data for the minimum period necessary to fulfil its purpose, and in accordance with retention obligations under Indian law including the DPDP Act, 2023, the IT Act, 2000, and applicable GST/tax regulations.
| Data Type | Retention Period |
|---|---|
| Client contact and business account information | Duration of engagement + 3 years |
| Campaign performance data and strategy reports | Duration of engagement + 2 years |
| Website analytics data | 26 months (Google Analytics standard) |
| Email and communication records | 3 years from last interaction |
| Financial records, invoices, and GST documents | 8 years (as required under Indian tax law) |
| Prospect / enquiry data (no engagement commenced) | 12 months |
Upon expiry of the applicable retention period, data is securely and permanently deleted or irreversibly anonymised. You may also request earlier deletion of your personal data — see Section 7 for your rights under the DPDP Act, 2023.
As a Data Principal under the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, you have the following rights with respect to your personal data processed by Wurrent. We take these rights seriously and have procedures in place to honour them promptly.
If you are not satisfied with Wurrent's response, you may approach the Data Protection Board of India once it is constituted under the DPDP Act, 2023, or seek remedies under applicable Indian law.
Wurrent treats data security as a core operational responsibility — not an afterthought. We have implemented layered technical and organisational safeguards to protect personal and client business data against unauthorised access, loss, alteration, or disclosure, in compliance with the DPDP Act, 2023 and the IT Act, 2000 (including the IT Rules, 2011).
In the event of a personal data breach that poses a risk to the rights of affected individuals, Wurrent will notify the affected parties and, where applicable, report the incident to the Data Protection Board of India within the timeframes prescribed under the DPDP Act, 2023.
Wurrent's services are designed exclusively for businesses, marketing professionals, and brand decision-makers. Our website and services are not directed at, and are not intended for, children or minors.
Under the Digital Personal Data Protection Act, 2023, "child" means any individual below 18 years of age. Wurrent does not knowingly collect, process, or store personal data of any individual below 18 years of age. Processing of a child's data, if inadvertently collected, will not occur without verifiable parental consent — and in any case, such data will be promptly deleted upon discovery.
If you believe Wurrent has inadvertently collected data relating to a minor, please notify us immediately at hello@wurrent.com. We will delete it without delay.
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact Wurrent's designated Privacy Point of Contact:
Subject line: Data Rights Request or Privacy Enquiry
🏢 India Office (Primary): 78, Salarpuria Magnificia, Old Madras Road, Bengaluru, Karnataka 560016, India
🏢 USA Office: Park Blvd, Palo Alto, CA 94306, United States
We aim to acknowledge all privacy enquiries within 72 hours and resolve them within 30 calendar days. For urgent matters, mark your email: PRIVACY — URGENT.
This Privacy Policy was last updated in April 2026. Wurrent may update this Policy from time to time to reflect changes in law or our practices. We will notify active clients of material changes by email at least 7 days before they take effect. The most current version will always be accessible at wurrent.com/privacy-policy.
This Privacy Policy and all matters relating to the collection, processing, storage, and protection of personal data by Wurrent are governed exclusively by the laws of the Republic of India.
If you are accessing wurrent.com from outside India, please note that your personal data may be processed and stored in India, where our primary operations are based. By using our website or engaging our services, you consent to such processing in accordance with this Policy and Indian data protection law.
Wurrent does not make representations that this website or its services comply with the laws of any jurisdiction outside India. Users accessing this website from other jurisdictions do so at their own initiative and are responsible for compliance with their local laws.