Creating and planning a variety of PPC campaigns across a range of digital channels
Overseeing existing campaigns and making recommendations on how to optimise them
Analyzing trends and making data-driven decisions
Writing engaging copy for adverts
Proofreading
Making creative suggestions for advert templates
Account management of clients
Relationship building and business development
Producing detailed analysis and reports of campaigns
Presenting data and reports to a range of audiences
Expectations
Self- learner and problem solver. We can guide and teach you but we cant always train you since many paid marketing platforms launch updates regularly.
You should take initiatives and should be pro active to identify problems & trends
You will manage a number of campaigns and work with a wide range of clients or internal stakeholders, giving you more options but challenging you to balance a busy workload and meet tight deadlines.
You'll work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign.
A good understanding of how PPC fits in to the wider area of digital marketing
Knowledge of Microsoft excel and data manipulation
Strong analytical skills
A good level of mathematical ability
The ability to think creatively
Excellent attention to detail
The ability to think strategically and develop innovative marketing strategies
Creative writing skills
The ability to present information effectively to a range of audiences
