Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
Be the lead resource to the Paid Media team in regards to reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
Ensure basic optimisation practices, i.e. Search Query Reports (SQR’s), audience /
placement targeting, and Budget Health Checks are being carried out
A/B Testing: Test ad copy / formats, match types and landing pages, audiences,
placements, analyse results and recommend campaign changes and updates
Ensure day-to-day operations are aligned with campaign strategies and commercial
goals
Ensure work is prioritised and implemented based on agreed deadlines
Expectations
Self- learner and problem solver. We can guide and teach you but we cant always train you since many paid marketing platforms launch updates regularly.
You should take initiatives and should be pro active to identify problems & trends
You will manage a number of campaigns and work with a wide range of clients or internal stakeholders, giving you more options but challenging you to balance a busy workload and meet tight deadlines.
You'll work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign.
A good understanding of how PPC fits in to the wider area of digital marketing
Knowledge of Microsoft excel and data manipulation
Strong analytical skills
A good level of mathematical ability
The ability to think creatively
Excellent attention to detail
The ability to think strategically and develop innovative marketing strategies
Creative writing skills
The ability to present information effectively to a range of audiences
