Utilize bid management tools as well as Google, and Bing paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help build insights
Granular maintenance of monthly billing cycle
Expectations
Self- learner, motivated and problem solver. We can guide and teach you but we cant always train you since many paid marketing platforms launch updates regularly.
You should take initiatives and should be pro active to identify problems & trends
You will manage a number of campaigns and work with a wide range of clients or internal stakeholders, giving you more options but challenging you to balance a busy workload and meet tight deadlines.
You'll work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign.
A good understanding of how PPC fits in to the wider area of digital marketing
Knowledge of Microsoft excel and data manipulation
Strong analytical skills
A good level of mathematical ability
The ability to think creatively
Excellent attention to detail
The ability to think strategically and develop innovative marketing strategies
Creative writing skills
The ability to present information effectively to a range of audiences
